by Greg Ondera in on Sep. 20, 2016

How Surgical Device Marketers Can use YouTube as an Effective Marketing Tool —  Did you know that YouTube is the second most used search engine? Over one billion unique users play videos on YouTube each month. And those are not just one-time click users. So what does this mean for the surgical device marketer or product manager? For that matter what could this mean for medical ...

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by Greg Ondera in on Mar. 07, 2015

The First Precept for Shooting Outstanding Surgical Video —  Some years ago I was involved in the discovery and planning stages of a series of surgical video projects that were going to be created for and by the entire University of California ten-campus healthcare system. The essence of the project was to produce a multitude of surgical procedural programs shot with outstanding teaching ...

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